Kiss FM’s programming is yet to undergo another shake after the lead presenter for the show, Kalekye Mumo decided to quit. According to sources, Kalekye will be replaced by the mid morning show host, Adelle Onyango who has hosted the show for a few years now.
Kiss FM seems to be struggling with making the morning show pay it’s bills and since Caroline Mutoko resigned from the show, it has not been commercially forthcoming. Rumors have it that Maina Kageni’s morning show has been paying all salaries at Radio Africa Group. However, the move to bring in Adele as the main breakfast show host could be questionable if revenue is the reason for this move. Adele’s audience has been extremely youthful with a lesser spending power than any other target group.
The show lost a lot of its traction after Caroline moved to management, so we could either say it is her management style that is failing or she just owned the show and should have trained someone else to take over after her. Adele takes up a torn shoe but she has to walk in it for a while before it can eventually pick up.